{"id":3132,"date":"2023-03-04T15:32:33","date_gmt":"2023-03-04T14:32:33","guid":{"rendered":"https:\/\/riso.si\/?p=3132"},"modified":"2023-06-23T12:39:28","modified_gmt":"2023-06-23T10:39:28","slug":"trajnostni-turizem","status":"publish","type":"post","link":"https:\/\/riso.si\/en\/javni-sektor\/trajnostni-turizem\/","title":{"rendered":"Sustainable tourism plan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3132\" class=\"elementor elementor-3132\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a71c9 e-con-full e-flex e-con e-parent\" data-id=\"59a71c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba41e40 e-flex e-con-boxed e-con e-parent\" data-id=\"ba41e40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0503ad1 elementor-widget elementor-widget-text-editor\" data-id=\"0503ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Every municipality can have its flagship integrated tourism product (ITP) that is sustainable and will bring in visitors from Slovenia and abroad. <\/strong>Sustainable tourism in a municipality includes all three pillars: environmental, economic and social.<\/p><p style=\"font-weight: 400;\"><strong>Environmental aspect:<\/strong><\/p><ul><li>Incorporating beautiful nature and a clean, well-maintained environment in the ITP;<\/li><li>Learning about the natural and cultural heritage;<\/li><li>Developing sustainable protocols that protect natural and cultural heritage;<\/li><li>Climate-neutral mobility and discovery of local attractions by e-bike or e-car;<\/li><li>Insect hotels in several locations;<\/li><li>Integrating RES energy in accommodation and hospitality establishments (energy cooperatives or on their own);<\/li><li>Green environmental labels for accommodation, hospitality establishments, municipality,<\/li><li>Providing EPDs (green products in the municipality).<\/li><\/ul><p style=\"font-weight: 400;\"><strong>Economic aspect:<\/strong><\/p><ul><li>Developing a flagship ITP that will provide a unique 5* experience;<\/li><li>Designing tourism packages for different types of visitors;<\/li><li>Establishing cooperation with regional incoming agencies;<\/li><li>Increasing the number of overnight stays in the municipality;<\/li><li>Increasing the number of visitors in the municipality (wine bars, restaurants, accommodation, galleries, etc.);<\/li><li>Increasing the duration of visitors\u2019 stay in the municipality;<\/li><li>Sustainable investments in tourism infrastructure (private and public investors);<\/li><li>Attracting local and other capital to invest in the municipality;<\/li><li>Developing digital tools, digital business models and products.<\/li><\/ul><p style=\"font-weight: 400;\"><strong>Social aspect:<\/strong><\/p><ul><li>Training local guides;<\/li><li>Connecting local providers;<\/li><li>Motivating providers to improve the quality of their services;<\/li><li>Strengthening local population's friendliness to visitors;<\/li><li>Incorporating local traditions, stories into the ITP;<\/li><li>Establishing a cooperation network (societies, municipality, TIC, regional incoming agency, LAG, tourism businesses) in order to increase the quality of services.<\/li><\/ul><p style=\"font-weight: 400;\">Sustainable tourism means that the local community is aware of the need to involve all stakeholders in the development of tourism, and to have a well-designed sustainability plan to ensure actions that will lead to concrete results, especially economic.<\/p><p style=\"font-weight: 400;\">The trend in tourism is towards visitors wanting to travel less and experience as much as possible. People will increasingly crave detox (including digital detox).<\/p><p style=\"font-weight: 400;\"><strong>The winners in this will be local communities that:<\/strong><\/p><ul><li>are able to connect with neighbouring local communities and the destination;<\/li><li>put nature and the environment first;<\/li><li>are able to find a unique experience in the municipality;<\/li><li>care for the satisfaction of local tourism providers and residents.<\/li><\/ul><p style=\"font-weight: 400;\">The future lies in enabling the local tourism economy to prosper and investing in tourism infrastructure that meets the needs of local people. The future lies in responsible, sustainable tourism that always provides for future generations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064f054 e-flex e-con-boxed e-con e-parent\" data-id=\"064f054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b16475 elementor-widget elementor-widget-spacer\" data-id=\"2b16475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a178759 elementor-widget elementor-widget-text-editor\" data-id=\"a178759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-weight: 400;\"><strong>Our services:<\/strong><\/h2><ul><li>Consultancy on building a product with unique selling point (USP).<\/li><li>Consultancy on the development of marketing and communication tools.<\/li><li>Consultancy on the promotion and sale of ITPs.<\/li><li>Development of a sustainable tourism strategy for the municipality.<\/li><li>Consultancy on selecting a suitable funding programme.<\/li><li>Applying for funding for tourism infrastructure and programmes in tourism and cross-border calls.<\/li><li>Preparation of an LCA for issuing an EPD (green products).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4b22b elementor-widget elementor-widget-spacer\" data-id=\"fb4b22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d58d31 e-con-full e-flex e-con e-parent\" data-id=\"5d58d31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7c663 elementor-widget elementor-widget-template\" data-id=\"ab7c663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"3119\" class=\"elementor elementor-3119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f3963 e-flex e-con-boxed e-con e-parent\" data-id=\"25f3963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-891e304 e-con-full e-flex e-con e-child\" data-id=\"891e304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8390549 elementor-widget elementor-widget-spacer\" data-id=\"8390549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1233189 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1233189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01d05d elementor-widget elementor-widget-heading\" data-id=\"d01d05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you ready to make a change and reduce your company's environmental impact?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4da586 elementor-widget elementor-widget-text-editor\" data-id=\"f4da586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We have the experience and expertise to help you achieve impact on all three pillars of sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97b698 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"b97b698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/riso.si\/en\/povprasevanje\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be18f0 elementor-widget elementor-widget-spacer\" data-id=\"5be18f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vsaka ob\u010dina lahko ima svoj nosilni integralni turisti\u010dni produkt (ITP), ki bo trajnosten in pritegnil obiskovalce iz Slovenije ter tujine. Trajnostni turizem ob\u010dine vklju\u010duje vse tri stebre: okoljskega, ekonomskega in dru\u017ebenega. Okoljski vidik: vklju\u010devanje lepe narave in \u010distega urejenega okolja v ITP, spoznavanje naravne in kulturne dedi\u0161\u010dine, ureditev trajnostnih protokolov (tam, kjer sta za\u0161\u010diteni naravna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-javni-sektor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na\u010drt trajnostnega turizma &#8211; RISO<\/title>\n<meta name=\"description\" content=\"Razvijamo trajnostni turizem, ki obsega okoljske, ekonomske in dru\u017ebene vidike. 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